Social Media Tips for Accounting Firms - Interview with Bernard Grobbelaar CPA, CA (Video 2 of 2)

Thank you to Bernard Grobbelaar CPA, CA, Oikonomos Chartered Professional Accountants, for contributing to this Tax Tip!  

Watch this engaging discussion about using social media as part of small accounting firm's marketing strategy.

Some points to consider:

  • Your website is the base! Social media activity should drive back to the website.
  • Start with a Social Media tool that you are already familiar with.
  • Try creating your own content that will engage viewers.  Think about drawing emotion out of the reader.  Positive posts have better engagement.  Once in a while throw in a controversial post.
  • Elevate the exposure of your posts.  Ask viewers who connect with your material to share and like the posts. 
  • Test different streams to see which is right for each post.
  • How much time should you invest in creating content? Try an 1.5-2.5 hours per week
  • Tools to try - Hootsuite  and CoSchedule
  • Social Media should not be used for the hard sell.  Try a 9 to 10 rule- for every 9 beneficial post, you can ask once for something.

Follow Bernard Grobbelaar CPA, CA on LinkedIn or Twitter.

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What do you think?  Add your tips and tricks below.